The educational tracks are consistent with different educational routes that are easily recognizable in the profession, particularly with the elective subjects contemplated by this curriculum.
The specialization routes or specialties are as follows:
a) Marketing and commercialization.
b) International business management.
c) Finance and management control.
d) Organization and Management of Businesses.
| Marketing and commercialization |
Year |
Sem |
|
ECTS |
| ELEC1. Marketing Plan |
3rd |
1 |
Elec |
6 |
| ELEC2. Commercial Communication |
3rd |
2 |
Elec |
6 |
| ELEC3. Customer Relationship Management |
4th |
1 |
Elec |
6 |
| ELEC4. Product and Branding Management |
4th |
2 |
Elec |
6 |
| International Business Management |
Year |
Sem |
|
ECTS |
| ELEC2. Business Internationalization |
3rd |
2 |
Elec |
6 |
| ELEC3. Entrepreneurship and business initiative |
4th |
1 |
Elec |
6 |
| ELEC4. Business growth strategies |
4th |
2 |
Elec |
6 |
| ELEC5. Globalization and International Markets |
4th |
1 |
Elec |
6 |
| Finance and Management Control |
Year |
Sem |
|
ECTS |
| ELEC1. Spanish Financial System |
3rd |
1 |
Elec |
6 |
| ELEC2. Labor Management and Social Security |
3rd |
2 |
Elec |
6 |
| ELEC3. Planning and Financial Control |
4th |
1 |
Elec |
6 |
| ELEC4. Negotiation with financial institutions |
4th |
2 |
Elec |
6 |
| ELEC5. Stocks and Securities Markets |
4th |
2 |
Elec |
6 |
| Organization and Management of Businesses |
Year |
Sem |
|
ECTS |
| ELEC1. Quality and Environmental Management |
3rd |
1 |
Elec |
6 |
| ELEC2. Creativity and innovation management |
3rd |
2 |
Elec |
6 |
| ELEC3. Entrepreneurship and business initiative |
4th |
1 |
Elec |
6 |
| ELEC5. Corporate Social Liability |
4th |
2 |
Elec |
6 |
Both the Bachelor’s Thesis and at least one of the subjects Practicum (I or II) will be related to the skills and the route chosen by the student, thereby strengthening the skills and contents worked on in the subjects that constitute the track.
Nevertheless, students may choose to get one or no track in the event that they choose alternative combinations of electives that allow them to take the entire set of 24 ECTS.